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About Bright Health

Partnering with health systems and communities to make

care more connected, human, and accessible.

Built for care. Not for profit.

Our society status means every dollar goes back into people and products, not shareholders. This lets us stay focused on outcomes, not bureaucracy, and deliver faster than large commercial competitors.

Our purpose

To improve patient health by enabling care that is more accessible, effective, connected, and human—especially in the communities and populations that need it most.

Our vision

A healthcare system where every community—particularly Indigenous, northern, and underserved populations—has equitable access to connected, patient-centered digital health tools.

Our mission

To design and deliver standards-based EMR and PHR solutions in partnership with health authorities, providers, and communities, empowering better experiences and outcomes for both patients and providers.

Our goals

We are committed to strengthening healthcare across Canada by delivering digital tools that are clinically grounded, standards-based, and designed with the people who use them.

Enhancing healthcare in Canada

Who we are

Bright Health is a Canadian not-for-profit with more than three decades of experience supporting healthcare in British Columbia.


We partner with provincial programs, Indigenous organizations, and frontline providers to co-create technology that strengthens care for people and communities.

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A brief history

Our evolution

From the first MOIS EMR to Community MOIS and myhealthkey, our story is one of steady leadership and innovation.

 

Today we support provincial initiatives such as HealthLink BC, Real-Time Virtual Support, RCCbc, FNHA, Northern Health — proving that a nimble, mission-driven team can deliver at enterprise scale.

Innovation for what's next

Healthcare is evolving — and so are we. Bright Health is exploring responsible AI through initiatives such as Bright AI, focusing on privacy, security, and “human-in-the-loop” design to make everyday clinical work simpler and smarter.


Our commitment to interoperability and first-mover standards ensures our platforms keep pace with new models of care.

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Collaboration in action

We believe the best solutions are built together. Bright Health works alongside provincial health authorities, Indigenous organizations, and community providers to design tools that reflect real-world needs. 

Collaboration in action

We believe the best solutions are built together. Bright Health works alongside provincial health authorities, Indigenous organizations, and community providers to design tools that reflect real-world needs. 

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Built for Care, Not for Profit

Our society status means every dollar goes back into people and products, not shareholders. This lets us stay focused on outcomes, not bureaucracy, and deliver faster than large commercial competitors.

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Dan Palfrey, MPH, BSc

Chief Executive Officer

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Larry Chrobot, RPF

Vice-president

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Jeff Hersey

Software Architect

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Alyssa Halliwell

Director, Support & Services

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Geoff Bucar

Director, Technical Operations & Information Security

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Avi van Haren, MBA

Senior Director, Marketing & Product Management

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Travis Mallow

Director, Software Engineering 

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Duncan Sinclair

QA Manager

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Chris Heale

Software Development Manager

Leadership

Our leadership team brings together expertise in medicine, product development, technical operations, and customer support. United by our purpose, we’re committed to improving healthcare for providers and patients across Canada.

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Dr. Bill Clifford

Honourary Director

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Dr. Devan Reddy

Board Chair

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Dr. Jatinder Baidwan

Director

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Dr. Ian Gillespie

Director

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Dr. Paul Mackey

Director

Board & advisors

Behind Bright Health is a board of physicians and industry experts who guide our strategy and keep us grounded in the realities of care.

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